10 Marketing Tactics Every Small Business Should Try in 2024

In 2024, the marketing landscape for small businesses is more dynamic and accessible than ever, with tools and strategies that don’t require massive budgets but can yield big results. Here are ten marketing tactics every small business should try this year to boost visibility, engage customers, and drive growth.

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1. Embrace Local SEO

With so many people searching for services "near me," local SEO is a game-changer for small businesses. Claiming your Google My Business listing, optimizing it with your hours, location, and customer reviews, and regularly updating your listing can work wonders for local visibility. Focus on keywords like “near me” or “in [your city]” across your website and social media.

2. Leverage Video Content—Short and Sweet

People are spending more time watching short videos than ever, whether it’s on Instagram, TikTok, or YouTube Shorts. The key? Keep it short, entertaining, and informative. Show behind-the-scenes looks, quick tips, or short tutorials. Not a videographer? No problem—authenticity matters more than perfection in video content!

3. Utilize Chatbots for Quick Customer Service

Integrating chatbots on your website or social channels can enhance customer service and give immediate responses to common questions. Many chatbot platforms are affordable or even free, and they help to answer basic queries, capture leads, and boost customer satisfaction 24/7.

4. Send Personalized Email Campaigns

Email marketing is far from dead—in fact, personalized email campaigns are one of the highest-converting channels available. Send tailored emails based on customers’ previous purchases, birthdays, or loyalty status. An email welcoming a customer back or offering a personalized discount can work wonders for repeat business.

5. Run a Flash Sale or Limited-Time Offer

Creating a sense of urgency can be a powerful motivator. Running a flash sale or promoting limited-time discounts can grab attention and lead to quick conversions. Make it fun by promoting the sale with countdowns on social media or a bold banner on your website.

6. Get on the Micro-Influencer Bandwagon

Big influencer partnerships can be costly, but micro-influencers (people with 1,000 to 10,000 followers) often have highly engaged audiences in niche areas. Partnering with a local or niche influencer can give your business more credibility and reach a targeted audience without a hefty price tag.

7. Use Customer Reviews and Testimonials in Your Marketing

Online reviews and testimonials are powerful tools. Regularly sharing customer success stories or reviews on your social channels, website, or email campaigns can build trust and give prospective customers confidence in choosing you. Don’t be shy to ask your satisfied customers for reviews—they’re usually happy to help!

8. Host Webinars or Virtual Workshops

Even if you’re not an expert speaker, offering a free online workshop or webinar can position you as an authority in your industry. Topics like “How to Choose the Best [Your Product/Service]” or “Trends in [Your Industry] for 2024” can draw in new customers and keep current ones engaged.

9. Start a Blog for SEO and Engagement

Blogs still work wonders for SEO, helping you rank higher in search results and drive more traffic to your site. Focus on providing valuable content that answers questions your customers commonly have. Think “How-To” guides, industry insights, or even “Top 5 Mistakes” lists related to your services or products.

10. Go Green and Let People Know About It

Consumers increasingly care about environmental impact, and small businesses have an edge here. Even if you’re making small changes, like using eco-friendly packaging or supporting a local green initiative, let your customers know. Highlighting sustainability practices can build goodwill and attract eco-conscious customers.

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Final Thoughts

You don’t need to use every tactic on this list, but even a few can help bring in new customers and keep existing ones loyal. Test out these ideas, track your results, and refine your approach as you go.